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PopCap Launches Plants vs. Zombies(TM) HD App for iPad(R)

Poster: SySAdmin
Posted on April 5, 2010 at 7:07:01 PM
PopCap Launches Plants vs. Zombies(TM) HD App for iPad(R)

DUBLIN, April 6, 2010--

    - Latest Adaptation Takes App Store Mega-Hit Game to New Heights;
Highlights Multi-Touch Capability With New Features and Exclusive Mini-Game

    PopCap Games, maker of some of the world's most popular video games,
today announced its Plants vs. Zombies(TM) HD app for iPad(R) is now
available on the App Store in North America. Since its introduction on the
iPhone(TM) and iPod(R) touch in February, Plants vs. Zombies has sold more
than 650,000 units. With this latest adaptation, PopCap is propelling the
Plants vs. Zombies franchise to new heights - delivering even more great
gameplay and exclusive features tuned specifically for iPad. The Plants vs.
Zombies HD app for iPad is available for US$9.99 from the App Store on iPad,
or at: http://www.itunes.com/appstore/.

    "The iPad is a fantastic platform for gaming, and Plants vs. Zombies HD
allows us to show off the great new features and functionality of this
exciting device," said Andrew Stein, director of mobile business development
at PopCap. "In this adaptation, we've focused on the iPad's Multi-Touch
capabilities and opportunities for new gameplay like the Buttered Popcorn
mini-game that will excite both new and current players."

    The Plants vs. Zombies HD app for iPad offers all 50 levels of
Adventure and QuickPlay modes as well as Survival mode from the
original Apple Macintosh and Windows PC game. It also includes
four all-new achievements (for a total of 17) and 18 mini-games,
including Buttered Popcorn - exclusive to the iPad - offering
frantic and fun gameplay where players attack zombies by first
"buttering" them up before firing corn-cob cannons at them.
To defeat the growing hordes of zombies, players can touch them to
place butter on their heads. With the Multi-Touch user interface,
players can select up to eleven zombies at a time, targeted for
"buttering" by the powerful cob cannons. The game's non-stop action
is presented in full 1040x768 resolution, delivering stunning
visual effects rarely seen in mobile gaming.

    Originally launched on the PC and Mac in May of 2009 to universal
acclaim, Plants vs. Zombies was introduced for iPhone and iPod touch earlier
this year, where it quickly became a global phenomenon. The game reached the
#1 position on the App Store Top Grossing charts in more than 20 countries
worldwide.

    About PopCap

    PopCap Games (http://www.popcap.com) is the leading multi-platform
provider of fun, easy-to-learn, captivating video games that appeal to
everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded
in 2000 and has a worldwide staff of over 260 people in Seattle, San
Francisco, Chicago, Vancouver, B.C., Dublin, and Shanghai. Its games have
been downloaded more than 1 billion times by consumers worldwide, and its
flagship title, Bejeweled, has sold more than 50 million units across all
platforms. Constantly acclaimed by consumers and critics, PopCap's games are
played on the Web, social platforms, desktop computers, myriad mobile devices
(cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone, iPad and more),
popular game consoles (such as Xbox and DS), and in-flight entertainment
systems. PopCap is the only "casual games" developer with leading market
share across all major sales channels, including social, Web portals, retail
stores, mobile phones, MP3 players, and game devices.

    The PopCap logo and all other trademarks used herein that are listed at
http://www.popcap.com/trademarks are owned by PopCap Games, Inc. or its
licensors and may be registered in some countries. Other company and product
names used herein may be trademarks of their respective owners and are used
for the benefit of those owners.

   
    PR Contact:
    Ember Wardrop
    ember@popcap.com
    +353-1-646-8164

Source: PopCap Games International

PR Contact: Ember Wardrop, ember@popcap.com, +353-1-646-8164
 
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