Largest European Operators are Confident of Mobile

Advertising Potential
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Largest European Operators are Confident of Mobile Advertising Potential

SAINT-PETERSBURG, Russia, March 31, 2010--     The largest Eastern European mobile advertising conference,
Mobile Advertising Congress Bucharest, was held under the aegis of The
Marketer magazine and the Romanian branch of Vodafone Holdings at the end of
February. The event, which featured a varied program with a wide variety of
speakers from across the sector, focused heavily on geotargeting.

    What makes geotargeted broadcasting so appealing is the
opportunity to deliver advertising messages which take into account a
subscriber's preferences, location and time, which considerably increases the
value of obtained information. For an advertiser, the value of such a contact
is substantially higher, as opposed to traditional promotion tools.

    Conferees confirmed viability and potential of mobile
advertising in mature markets. For example, Marco Kind, Chief Marketing
Officer at Vodafone Romania, the most successful telco in this area in
Eastern Europe, reported that over 50% of subscribers had already subscribed
to mobile advertising services.

    Evgeniy Zubakov, Business Development Office Director at
Bercut Ltd., commented: "It is quite natural that market players show
interest in geotargeting as a source of extra income based on existing
technological and marketing resources. But when developing an interaction
scheme, it is important to take into account interests of all parties,
including a telco, a media agency and a direct advertiser, as well as market
trends and features of a specific operator. I am grateful to Vodafone for
giving us an opportunity to share our experience in this area in our speech
at the conference. We keep on developing the services based on geotargeting
in order to guarantee the stable growth in incomes from mobile advertising
for telcos."

    For more information about the conference:
http://www.mobilecongress.ro

    For more information about Bercut: http://www.bercut.com

    Contact: Natalia Penkina, head of marketing communications
department, +7-812-327-32-33 pr@bercut.com

Source: Bercut

Contact: Natalia Penkina, head of marketing communications department, +7-812-327-32-33 pr@bercut.com

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