Beauty.com(TM) Launches New iPhone App for Customers to Shop On-the-Go

Beauty.com(TM) Launches New iPhone App for Customers to Shop On-the-Go

BELLEVUE, Wash., March 25 -- Beauty.com, Inc., a wholly-owned subsidiary of drugstore.com, inc. (NASDAQ:DSCM) now offers a fully transactional iPhone app for the growing number of mobile commerce customers. The new app is an expansion of the mobile channel for the drugstore.com(TM) portfolio of brands, which also offers on-the-go shopping for BlackBerry users.

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"We see more and more of our customers choosing to access our web stores from their mobile devices. In fact, in January alone, we saw mobile traffic increase more than 200% year over year," said David Lonczak, vice president and chief marketing officer, drugstore.com, inc. "This is the first iPhone app in our mobile portfolio and just the start of our plans to continue to optimize the shopping experience so our customers can conveniently shop and purchase from their mobile device."

Beauty.com(TM) customers will find the shopping experience on the iPhone app to be convenient and easy.  The app gives new and returning customers the ability to access popular site functionality, including:

  --  Your List(TM), which lets customers access their Beauty.com shopping
      list to reorder previously purchased items quickly.
  --  Familiar categories for browsing more than 200 prestige beauty brands.
  --  Complete product information including customer reviews.
  --  Complete integration with customers' Beauty.com account information,
      such as preferred credit card and shipping address.
  --  Secure credit card transactions for all purchases.
  --  The ability to email product recommendations to family and friends
      directly from your mobile contact list.

For more information about Beauty On-The-Go, visit http://www.Beauty.com/BeautyConnect

About Beauty.com, Inc. - The World of Beauty Online(TM)

Beauty.com, Inc. is a leading online destination for prestige beauty products. The Beauty.com web store provides a highly personalized shopping experience and offers more than 200 brands from widely recognized to niche, hard-to-find products. Beauty.com, Inc. is wholly owned by drugstore.com, inc.

About drugstore.com, inc.

drugstore.com, inc. (NASDAQ:DSCM) is a leading online retailer of health, beauty, clinical skincare, vision, and pharmacy products. Our portfolio of brands includes: drugstore.com(TM), Beauty.com(TM), Skinstore.com(TM), and VisionDirect.com(TM). All provide a convenient, private, and informative shopping experience while offering a wide assortment of more than 45,000 products at competitive prices. The drugstore.com pharmacy, DS Pharmacy Inc., is accredited by the National Association of Boards of Pharmacy (NABP) as a Verified Internet Pharmacy Practice Site (VIPPS) and operates in compliance with federal and state laws and regulations in the United States.

  Media Relations:
  Noreen Moriarty
  425.372.3462
  noreenm@beauty.com

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Source: Beauty.com, Inc.
   

CONTACT:  Noreen Moriarty of Beauty.com, Inc., +1-425-372-3462,
noreenm@beauty.com

Web Site:  http://www.beauty.com/