AT&T Launches NCAA(R) Men's Final Four(R) Promotion to Keep College Hoops Fans Connected to Their Team On-the-Go

AT&T Launches NCAA(R) Men's Final Four(R) Promotion to Keep College Hoops Fans Connected to Their Team On-the-Go

AT&T Offers Promotion, Team Updates and Score Alerts to Fans from 22 Universities Nationwide

DALLAS, March 4 -- Fans looking for one of the hottest sports tickets in winter sports need look no further than AT&T*. The AT&T Fast Break to the Final Four® promotion offers NCAA basketball fans the chance to win a trip for four - including airfare and lodging - to the 2010 NCAA Men's Final Four taking place in Indianapolis, Ind. April 3 - 5.

"We're excited to give fans an easy way to follow their favorite team, not to mention the chance of a lifetime to attend one of the biggest and most exciting events in all of sports - the Final Four," said Jamie Kerr, senior manager, AT&T National Sponsorships. "And with AT&T's mobile technology, fans will be able to stay connected to their teams with exciting updates and more throughout the entire basketball season."

Wireless customers - regardless of provider - can enter to win by texting** in their favorite team's keyword to a special short code, giving them access to team information and breaking news on their wireless device.

Between now and March 9, fans can enter to win by simply texting their team's designated keyword to 51234. University of Pittsburgh and The Ohio State University fans can text their team's keywords to 94253. They are then automatically entered in the contest and will be signed up to receive scoring alerts and other news on their team of choice. Standard text message rates apply. The winner of the promotion will be provided airfare, hotel, ground transportation and game tickets to the Final Four semifinal games on Saturday and the national championship game on Monday in Indianapolis.

Nearly two dozen colleges and universities are participating in the program:

       School          Keyword           School       Keyword
       ------          -------           ------       -------
  Alabama           TIDE              Ohio State    OSU
  -------           ----              ----------    ---
  Arkansas          HOGS              Ole Miss      REBELS
  --------          ----              --------      ------
  Arizona State     DEVILS            Oklahoma      SOONERS
  -------------     ------            --------      -------
  Boston College    EAGLES            Penn State    LIONS
  --------------    ------            ----------    -----
  Cal               BEARS             Pittsburgh    PITT
  ---               -----             ----------    ----
  Connecticut       HUSKIES           Syracuse      ORANGE
  -----------       -------           --------      ------
  Georgia           DAWGS             Texas         HORNS
  -------           -----             -----         -----
  Georgia Tech      GTECH             Texas Tech    RAIDERS
  ------------      -----             ----------    -------
  Kansas            JAYHAWKS          USC           TROJANS
  ------            --------          ---           -------
  Louisville        CARDS             Utah          UTES
  ----------        -----             ----          ----
  Michigan          GOBLUE            Wisconsin     BADGERS
  --------          ------            ---------     -------

AT&T, featuring the nation's fastest 3G network, is a leader in integrated wireless and texting.  AT&T has provided college football fans information on their teams through text messages, successfully connecting fans and their schools across the country all season long. AT&T's relationship with NCAA is part of its continuing mission to connect people with their world, everywhere they live and work.

For more information on AT&T's Fast Break to the Final Four sweepstakes and rules, please visit http://www.att.net/fastbreak.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** No purchase necessary.  Standard messaging rates apply. Please visit http://fanzone.att.net/sweepstake/ncaa-hoops-sweepstakes-rules for rules on the sweepstakes and alternate method of entry.

SPONSOR: AT&T Operations Inc., ATTN: Corporate Sponsorships, One AT&T Plaza, 208 S. Akard, Dallas, TX 75202

ADMINISTRATOR: The Marketing Arm, Inc, 1999 Bryan Street, Suite 1800, Dallas, TX 75201

ALTERNATE METHOD OF ENTRY: Fans may enter for the chance to win online at http://www.att.net/fastbreak

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.

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© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit http://www.NCAA.org and http://www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.

NCAA and Final Four are trademarks of the National Collegiate Athletic Association.

Source: AT&T Inc.
   

CONTACT:  Serena Thomas of AT&T Corporate Communications,
+1-314-982-0554, serena.thomas@fleishman.com

Web Site:  http://www.att.com/